Khang is a distributor of imported fresh fruit products and they needed a good solution for optimal recognition in the consumer market. Closeness and friendliness are suggested factors.
"International flavor" is the perspective that we think KHANG needs to achieve in its brand perception concept. A fruit station that includes rich flavors from countries around the globe. To achieve that, we needed an avatar to create “Delivery” for consumers.
The symbol surrounds the image of a boy bringing fruit from the farm.
Illustration elements inspired by the fruit seasons of the year include: Grapes - Cherries - Apples. The motifs are a collection of seasons on a flat surface, which we are trying to make unique and different from Khang's perspective.
